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We set international intangible
standards, certify
and qualify intangible management consultants and analyze the
latest breakthroughs in knowledge from the perspective of the 4
key value drivers of the Intangible Age: knowledge assets,
relationship assets, emotion assets, and time assets. |
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Area: |
Intangible
Management®:
Skill Transfer Sessions
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Focus: |
New ways to
increase quality, performance, productivity, earnings, share price, and
returns whilst lowering risk and costs. |
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Article: |
Intangible Management Skill Transfer
Sessions |
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Part: |
Overview of the 5
Skill Transfer Sessions |
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Author:
Dr Ken Standfield |
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Chairman, The International Intangible Management Standards Institute. |
“NEW YORK;
Jan. 29, 2004 – Half of senior executives believe that managing intangible
assets is one of the top three management issues facing their companies today,
according to a global survey released today by Accenture.
Skill
Transfer Sessions
“The
effectiveness of your intangible assets (knowledge, relationships, motivation,
and speed) determines organizational performance, retention, returns, loyalty,
service, and satisfaction. Underperforming organizations have underperforming
intangible assets.” Dr Ken Standfield
Keeping up-to-date with
the latest management developments is a full-time job. A job that busy
executives do not have the time for. At the Intangible Management
Standards Institute we focus on how value is created from the 4 key value
drivers: knowledge assets, relationship assets, emotion assets, and cycle-time
assets. These intangible assets are the most important assets to manage in
the 21st century as they are the only assets that can create lasting competitive
advantage.
Nothing is more important
to your professional career than
being able to strategically manage intangible
value by better understanding how these assets create value, when to use them,
how to use them, and how to financially value and strategically manage them.
Intangible Management®
Skill Transfer Sessions offer senior executives practical, results orientated
sessions where skill-transfer sessions are conducted in your offices anywhere in
the world.
Specifically:
Intangible
Management® identifies the potential value within your organization that can be
transformed into actual performance improvements through the scientific
management of knowledge, relationships, quality, processes, human interactions,
service, satisfaction, cycle-time and other intangibles. This gives
senior executives new ways to contain costs, increase cash flow, earnings, and
performance.
The Benefits
Intangible Management
Skill Transfer Sessions provide you with new tools, new outlooks, and new ways
in which to improve performance, cut costs, increase productivity and increase
effectiveness by strategically managing intangibles such as knowledge, service,
relationships, expectations, motivation, and cycle-time.
Intangible management
allows executives, managers, and employees to work smarter, faster, and more
effectively by combining the strengths whilst reducing/eliminating their
weaknesses of a wide range of mission-critical skills and new management
disciplines. There are five (5) core skill transfer sessions that "come to you".
Each is detailed below.
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Skill Transfer (Level 1)
Financially valuing soft benefits |
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Level 1 Skill Transfer Certificate
Upon completion
of this skill transfer session you are awarded a certificate by the
International Intangible Management Standards Institute. |
Overview:
There
are two types of projects that are funded within organizations: (1)
cost-reduction projects (value = "cost reductions") and (2)
productivity-improvement projects (value = "time savings"). Currently
75% of projects are productivity-improvement projects that create value by
saving time. International intangible standards were developed to
place a hard financial value on time savings by uncovering productivity
impacts based on the application of the project and the organization's
actual financial performance.
Problem:
Productivity-based projects (knowledge management projects, HR projects,
quality management projects, balanced scorecard projects, etc) are seen as
costs and not investments. This means that many
productivity-improvement projects are under-funded, lack commitment, are
starved for resources,
and therefore destined to fail before they even commence.
Solution: Intangible Management® shows how knowledge assets,
relationship assets, emotion assets, and cycle-time assets create
productivity by how organizations use effective time (actual productive
time) to create actual financial performance. productivity improvement
projects save time by converting "potential time" into "effective time".
By placing a financial value on current productivity, understanding how the
organization spends its time (between effective time, potential time,
sustainability time and non-accessible time), and understanding how the
project will alter how the organization spends its time, it becomes possible
to place a hard financial value on "saving time" through better
productivity.
Benefits:
Using international intangible standards it becomes simple to financially
value productivity-based projects for the first time.
Interested?:
Please email us at
skill1@standardsinstitute.org to express your interest in this workshop. |
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Skill Transfer (Level 2)
Valuing expense productivity |
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Level 2 Skill Transfer Certificate
Upon completion
of this skill transfer session you are awarded a certificate by the
International Intangible Management Standards Institute. |
Overview:
Every
cost (expense) has the potential to create or destroy productivity through
its impact on knowledge, relationships, motivation, and speed. Cost
reductions that decrease knowledge value lead to productivity decreases, and
ultimately reduce organizational success. Cost reductions that
decrease relationship value lead to productivity decreases, and ultimately
reduce organizational success. Cost reductions that de-motivate staff,
lead to productivity decreases. Cost reductions that slow business
processes down lead to productivity decreases. Hence, nothing is
more important than to financially estimate the likely impact of cost
reductions on productivity.
Problem: The
Intangible Economy is an economy where customers pay for knowledge,
relationships, emotional intelligence, and speed. To improve performance
it is essential to improve knowledge, relationships, emotional intelligence and
speed. To improve these four key value drivers, it is essential to
spend money on productivity-based projects. Management disciplines
such as intangible management, knowledge management, intellectual capital
management, the balanced scorecard, change management, process reengineering,
cultural management, and others seek to find new ways to improve the quality of
costs so that productivity is improved. However, these methods do not
objectively financially value and financially report potential productivity
gains.
As a result cost quality and productivity remains unknown.
Solution:
Nothing is more important for executives than knowing the potential impacts of
spending, or not spending money, based on actual organizational performance.
This Intangible Management® Skill transfer Workshops
gives executives the skills they need to
connect changes in costs to changes in productivity and overall organization
performance.
Benefits:
More effective decision making, higher quality financial decisions, lower
risk, improved overall financial performance, greater transparency, more
sustainable decisions, greater knowledge of how productivity is created or
lost, and the ability estimate cost impacts before decisions are made, and
are just a few benefits.
Interested?:
Please email us at
skill2@standardsinstitute.org
to express your interest in this workshop. |
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Skill Transfer (Level 3)
Boosting
productivity through superior process design |
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Level 3 Skill Transfer Certificate
Upon completion
of this skill transfer session you are awarded a certificate by the
International Intangible Management Standards Institute. |
Overview: Today, how effectively organizations combine knowledge assets,
relationship assets, emotional intelligence assets, and cycle-time assets
dictates organizational success, results, and customer satisfaction.
These intangible assets are grouped together through intangible business
processes. The effectiveness of these processes is determined by how
much effective time intangible processes release to the organization.
To improve productivity, it is essential to streamline and reengineer
intangible business processes so that effective time is maximized.
Problem: The
Intangible Economy is an economy where customers pay for knowledge,
relationships, emotional intelligence, and speed.
Most organizations have little understanding
of how these four intangible assets are combined to create value. As a
result, many traditional business processes are "blind" to intangible value.
This blindness leads to non-effective capital usage, extra expenditures, reduced
customer service and satisfaction, reduced productivity, and ultimately, reduced
organizational performance.
Without an understanding of intangible business processes significant
resources are wasted, excess costs are incurred, productivity is decreased
and customer service, satisfaction and value suffer.
Solution: By
using Intangible Management and international intangible standards to identify
intangible processes, organizations can literally "see" how their operations
create the financial performance, or results, they experience. More
importantly, intangible processes show where additional productivity can be
sustainably increased. This provides a strategic blueprint to
management to for operational plans that focus on maximizing intangible value
("productivity, performance, results, and customer satisfaction).
Benefits:
Increasing speed, improving knowledge, relationship quality and emotional
intelligence is a license to print money in the Intangible Age.
This licenses is yours when you understand how intangible business processes
create actual productivity and actual organizational performance.
Interested?:
Please email us at
skill3@standardsinstitute.org
to express your interest in this workshop. |
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Skill Transfer (Level 4)
Increase decision support quality |
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Level 4 Skill Transfer Certificate
Upon completion
of this skill transfer session you are awarded a certificate by the
International Intangible Management Standards Institute. |
Overview: After the first three skill transfer
levels you now understand how important
intangibles really are to your personal, professional, and organizational
success. At level 4, you investigate how to implement intangible
management systems across your complete enterprise. This allows
you to see how value is being actually created throughout all aspects of
your organization. More importantly, it shows you where you can "save
time" (thereby creating more effective time and therefore productivity)
through intangible management techniques.
Problem: The
Intangible Economy is an economy where customers pay for knowledge,
relationships, emotional intelligence, and speed. These four key assets do
not show up in traditional financial reports. traditional financial
reports do not show knowledge value in hard financial terms or relationship
value in hard financial terms. They do not show how time is used to create
actual financial performance through the use of the four core intangible assets
(knowledge, relationships, emotions, and speed).
This creates substantial professional and organizational risks as executives
do not have access to systems that can financially value, and communicate
the value creation processes in the organizations they manage.
Solution:
Intangible Management® reports place a financial value of knowledge assets
and relationship assets. More importantly Intangible Management®
reports show how "time is money" by linking actual financial results to the
actual use of the four key intangible assets (knowledge, relationships,
emotions, and speed). The result is a complementary and
supplementary reporting system that supports internal accounting and
decision making systems.
Benefits:
Intangible Management® solves the major problems facing senior executives in
the Intangible Economy. It is now possible to place a hard financial
value on knowledge assets and relationship assets. These values
are linked with accounting reports so that the actual revenue of the
organization can be explained in terms of knowledge assets and relationship
assets. By using Intangible Management® reports in conjunction
with traditional accounting reports it becomes possible to manage the "soft
side" of the business (knowledge, relationships, emotions, speed) as easily
as the "hard side" of the business (financial transactions).
Interested?:
Please email us at
skill4@standardsinstitute.org
to express your interest in this workshop. |
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Skill Transfer (Level 5)
Increase
sales by proving ROI |
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Level 5 Skill Transfer Certificate
Upon completion
of this skill transfer session you are awarded a certificate by the
International Intangible Management Standards Institute. |
Problem:
In the Intangible Age, most of the benefits of products and services are in
terms of improving the productivity of knowledge, relationships, emotions,
and/or speed. These benefits are so hard to quantify that many
organizations have ceased trying. The result:
sales are lost, client value is not communicated correctly, and revenue
falls. If there was a way to financially measure these benefits in
terms of the actual client's operations, then the sales cycle would be decreased
and sales volume and value would increase.
The key to sales is therefore providing proof that there is real (tangible)
benefit for the client in making the purchase.
Solution: The
Intangible Management® Passport system is a breakthrough in marketing
technology. This system
allows clients to value the financial
benefits of using your products and services before a purchase. This
allows you to make more money by moving to value-based and away from time-based
costing for services. Your products and services are worth different
amounts to different clients. A large multinational could receive
substantially more benefit from a productivity system than could a small local
business in absolute terms. The
Intangible Management®
Passport system allows you to mass customize the financial benefits to
individual customers.
Benefits: In
the Intangible Age, it is essential to move from cost to value. This
means that organizations must give up cost-plus and time-based charging and
move to the more advanced form of charging: value based charging.
Value based charging can be accomplished by using the Intangible Management®
Passport system.
Interested?:
Please email us at
skill5@standardsinstitute.org to express your interest in this workshop.. |
Next Steps
Email us to register your interest. We will be in
contact with skill transfer details.
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Management Standards Institute, 2004. All Rights Reserved.
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